Alexa Chung for Vero Moda 2011-2012 Ad Campaign

Alexa Chung has become the face of the Danish Fashion House Vero Moda. This 28-year old model, Dj, TV presenter who is famous for her unique style features the fall/winter 2011-2012 campaign of the label. The shot took place this year in an amazing Ney York apartment. The photos will inspire you and you will have the wish to have something from this collection.

Alexa has become a fashionable icon. The international PR and Image Responsible, Katja Hundrup says: “Alexa Chung is an inspiring woman to work with. She knows her fashion references and is able to combine high-end designer items with high street and vintage in a unique way, putting personality into whatever she wears.”

The Vero Fall/Winter 2011-2012 collection comes with feminine, Peter Pan-collared blouses, nice skirts with underskirts, loose dresses, and soft jackets, cute strapless dresses made of tulle layers, faux fur jackets, berets and hats.
In the Vero Moda post Alexa says: “I love a detachable collar. I think the Sixties vibe suit my body type, which is skinny legs and a boyish frame.” She also adds: “I have no idea what percentage of my wardrobe is designer as opposed to high street and vintage – it’s just a complete mishmash of everything.” And then she confesses: “I’m not dictating to people what to wear; I’m dressing to make myself happy.”
Kate Moss, Gisele Bündchen, Helena Christensen and Erin Wasson also represented the brand. “We chose Alexa Chung to make a statement for Vero Moda.

She is an extremely fashion conscious woman and will surely provide extra focus on Vero Moda’s trend styles,”Katja Hundrup said.
Hundrup also added “We know that Alexa is the perfect choice for Vero Moda, and we feel certain that the collaboration will take Vero Moda to a higher level and provide our brand with an added value since is more than just any model and appeals perfectly to our target group. We feel honoured and complimented and are looking very much forward to our collaboration.”
The the new Vero Moda fall/winter 2011-2012 collection is really stylish and fashionable.